By Emma Wiltshire. Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You…
Sourced from MarketPlace Black influencers tend to be paid less than white influencers, and it has nothing to do with follower counts. Talking about…
By Jenni Baker. Does marketing have the power to change the world? The year 2020 has forced us all to redress the net result of…
By Reena Rai. How have brands such as Glossier and Telfar cultivated communities of brand ambassadors to build brand loyalty? Reena Rai, Pinterest’s Creator…
Sourced from CNA REUTERS: A long list of companies have pulled advertising from Facebook Inc in support of a campaign that called out the…
By Charlie Grinnell. The marketing world is full of buzzwords: “omnichannel,” “integrated advertising,” “customer journey” … the list goes on and on. I believe…
By Gene Marks. Many of my clients who are looking for a customer relationship management system ask me: is there a specific offering that…
By John Koetsier. Facebook is one of the two most dominant companies in an $80 billion industry that impacts hundreds of billions of dollars, if…
Sourced from Inc. Being honest and truly helpful is a surefire way to gain your prospect’s trust. With audiences today being more digitally-savvy and…
By Molly Miles Rizor. I landed my first sales job in 2001. At that time, I spent the workday in my car, calling on…