By RuhaniRabin In the past decade, social networks have actually been an interesting new frontier in advertising and marketing. It has a lot going…
By Marc Bain. Groceries and cleaning supplies aren’t the only things Amazon is selling during the pandemic. The e-commerce giant is peddling plenty of advertising space to…
By Narendra Shyamsukha. The pandemic has caused many businesses to turn the digital route. Some changes, however, may be here to stay in the…
By Maryam Farooqui. While buying followers and likes is not new in India, Badshah’s involvement in this social media scam is leading to questioning…
By Macy Storm, Did you know that 89% of people shop with a competitor after a poor user experience? If your website isn’t up to par, you…
By Julie Storer, Jim Stengel’s post-corporate pivot was working with companies to discover and act on their purpose. His next move? Helping them measure…
By Scott Clark What do design thinking, user experience, customer experience and employee experience have in common? They are all focused on empathy, learning…
BY HASINA KHATIB With the ability to create content from home and motivate purchase decisions, here’s how independent content creators have served as an asset…
By JENN HERMAN Want to partner with influencers and brands to create content on Instagram? Wondering how to best manage and assess your influencer…
By Chris Ward COVID-19 has forced many brands to deliver years-long transformation programmes in the space of a few weeks. It’s been well-documented how quickly many…