By Joe McKendrick It takes design thinking to do digital transformation right. That’s the word from Teonna Akinsete and Kenton Hankins, both with Pega.…
By Daniel Sparks This “once-in-a-lifetime consumer shift” looks extremely promising. In The Trade Desk’s (NASDAQ:TTD) earnings call late last month, CEO Jeff Green was…
By Genefa Murphy What makes a modern CMO? The chief marketing officer (CMO) has historically worn many hats: the ideas person, the brand person,…
By Drew Kraemer. By the year 2022, Amazon is expected to earn more than $350 billion in global revenue. And savvy brands and retailers…
By Jamie Johnson. Many businesses struggle to drive more traffic to their website. If you’re not getting as much traffic as you’d like, these…
By Imran Tariq. How to ensure you’re setting yourself up for success. Social media and Google advertising campaigns have continued to grow in recent…
By Brody Dorland Getting the right content in front of the right buyer is the heart of well-deployed content marketing. When you know your…
By Eric J. Savitz U.S. e-commerce activity recently spiked 25% from earlier in March, as Americans hunkered down in the face of the rapid…
By Jamie Davies. Both BT and O2 have been given a slap on the wrist for airing misleading advertisements in the UK aired across…
By Mark Sweney. Publishers struggle to make advertising revenue despite record digital readership UK newspapers face losing £50m in digital revenues as advertisers use…