By Matthew Valentine Marketing Week reviews the latest books and articles for marketers. Carnival of Hypocrisy By Bob Hoffman Marketing author and blogger Bob Hoffman…
By Sam Bradley With both legacy and new media titles strained, we discover how indie magazine Delayed Gratification has been adapting to changed circumstances under…
By Nathan Hurst The Faustian bargain that has us trading private data for free services from the likes of Amazon, Apple, Facebook, and Google…
Sourced from Forbes Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips Content marketing has evolved to become a…
By TIM PETERSON Quibi may be struggling to find its way forward, but Snap’s foray into short-form shows seems to be figuring it out, lifting…
By SEB JOSEPH Agencies, like many businesses following George Floyd’s death at the hands of a Minneapolis police officer last month and the massive protests…
By Anders Hjorth Social media advertising allows businesses to reach users during their prime time and in pleasant, entertaining and engaging ways. Find out…
By Dianna Christie Dive Brief: Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns, according to a WARC report. The…
By Molly Mulloy If Madonna doesn’t start playing in your head when reading that headline, you’re much younger than me. But more importantly, the word…
By Carlla Keyl These days, it seems like everyone is hoping to become an entrepreneur and come up with “the next big thing”. Who…