By Karen McCandless In the past, marketers often employed a (rather unpleasantly named) strategy known as spray and pray. This involved marketing their business…
By Kristina Monllos. Influencer fraud continues to be a problem for marketers, particularly on Instagram, per a new report. Despite the company’s efforts to…
By Dmitrii Kustov. Today’s business environment is full of scrappy entrepreneurs and large, established corporations battling it out for market share. Increasing globalization, the…
By Rob Williams Many media channels can expect a banner year in 2020. The Summer Olympics and the presidential election will help drive ad…
By Sarah Perez Despite ongoing speculation and investor pressure, Netflix is still declining to adopt an advertising-based business model as a means to boost…
By Hayley Romer. It’s the most efficient route toward long-term success When was the last time you looked up? That’s a question I’ve been…
By Matt Southern. Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel…
By Lane Ellis. Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly…
Sourced from Search Engine Watch. As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92…
By Andrew Rowell Big Tobacco likes to stay ahead of the curve – it has to in order to survive. Its fundamental problem is…