By Maghan McDowell. Brands are advertising partnerships with startups like Klarna, Affirm and Afterpay to acquire customers. Key takeaways As customer acquisition costs climb…
By Jeff Beer. The biggest ads from the biggest brands in big TV moments used to be dominated by cars, candy, and beer. Now—like…
By Yanitsa Boyadzhieva. Facebook announced new tools and features for parents to control their childrens’ experiences in the Messenger Kids app, in an effort…
Sourced from Marketing Charts. There have been numerous discussions around outsourcing – and insourcing – including the agency vs. consultancy debate. But how much…
By Faisal Kalim. CNN recently reported that Finland is winning the war on fake news. It is doing so by training children in critical…
By Karissa Bell. We finally know how much Google is making from ads on YouTube. Google took in more than $15 billion from YouTube…
By Keywee. 6 Things We Learned About Branded Content from our Storytelling Partners 1. It’s Ubiquitous According to research done by Digiday, 88% of publishers are…
Sourced from WebFX Did you know that WordPress powers 35% of websites? As a dominant force in the website building community, you may be…
By Allison Roy. Allison Roy, senior digital consultant, content and influencer at Capgemini DCX, shares insights on reaching Gen Z If 2019 was the…
By Ray Schultz. Brands that use direct mail as well as email can send triggered postal campaigns, thanks to a new integration between PostcardMania…