By Leslie Licano You might think that public relations and sales are two separate facets of your business, but you may be surprised to…
Sourced from Alison Wolf. Getting organic traffic to your website firstly takes time and patience to do. You will NOT get any overnight success…
By Neil Shaw. “Good. My thoughts on this kind of stunt are unprintable.” Facebook has taken down Conservative Party adverts which used edited versions…
By Kimberly A. Whitler One of the most enjoyable parts of shifting from practitioner (GM/CMO roles) to professor has been the opportunity to connect…
By Kristina Monllos Ad buyers have a lot of gripes about Facebook’s ad platform, but it still reigns supreme because it offers targeting and…
By Mitrovman Mitrovski Need to Build a Marketing Plan for Social Networking? That’s not an easy task. Many of us have difficulties in understanding…
By James Wood B2B marketers can be very focused on the short term, and who can blame them? Sales are putting on the pressure…
By Hana Habib and Lorrie Cranor Two Carnegie Mellon researchers write that opting out of online tracking remains incredibly confusing. You’ve probably encountered a…
By Lucy Handley Consumer goods giants Kraft Heinz and Unilever have been criticized for advertising products on Pornhub, a site where users can upload…
By Peter Roesler. Google surveyed consumers around the world to find out which factors drive people to make an online purchase. It’s November, and…