By Laura Bakopolus Goldstone. B2B thought leadership needs to be supported by sponsored content You probably engage with sponsored content several times each day…
By Sandeep Rathore If you’re struggling to spot Instagram influencers for your influencer marketing campaigns, then it’s time to change your approach. This is…
By Jascha Brinkmann Thanks to Hiten Shah who generously reviewed an early draft of this article. Some day at the end of last year I stumbled over a post by…
By Kale Panoho The use of analytics is no longer limited to big companies with deep pockets. It’s now widespread, with 59% of enterprises…
By E.J. Samson. A new study shows just how much consumers want brands and culture to mix Commerce and culture have always intersected—even though…
By Nicole Kobie Channel 4 and Virgin Media are adopting Sky’s AdSmart advertising system. Sky says it can put viewers into groups of 5,000…
By Jergan Callebaut We know that exceptional content is what makes a brand. We also know that analysing our data to very specifically target…
By Gaurav Bhandari Developing a holistic data strategy Enterprises of all sizes, all over the world, have now recognized that data is an integral…
By Teradata and the Forbes Insights team In a world overflowing with siloed petabytes of data, understanding can come only with data analytics that…
By Ann-Christine Diaz and Max Sternlicht. Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about…