Sourced from mu media update In marketing and business, good insights are like Fabergé eggs — rare, fascinating and, in many ways, mythical, says Claire…
Sourced from Speaker Big data and big marketing are becoming one. What does that mean for your privacy? We’re seeing advanced data modeling concepts…
Sourced from Inc This form of testing can yield important insights. With the amount of competition you face to get your email seen by…
By Jared Atchison. It’s hard to create a business without the consumer in mind. If anything, it’s downright impossible. You need to know what…
By Ben Jacobson. From my perspective, it seems like most marketers are making the same mistakes – common funnel-draining mistakes that are fixable over…
By Jennifer Spencer. The truth is, most product launches fail for two very simple reasons, both of which you’ve heard about time and time…
By Moya Lothian-McLean. Many fans of influencers say they aren’t bothered by advertising and that ‘selling out’ doesn’t really exist on the platform. But…
By Colleen Egan. To create happy, loyal customers, small businesses need to know who they are. Not everyone who buys your products or services…
By Linda Orr Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison…
By Maria Rapetskaya, I’ve been a creative entrepreneur since 2005. My first design company was a partnership with my significant other. It was largely…