By Kale Panoho The use of analytics is no longer limited to big companies with deep pockets. It’s now widespread, with 59% of enterprises…
By E.J. Samson. A new study shows just how much consumers want brands and culture to mix Commerce and culture have always intersected—even though…
By Nicole Kobie Channel 4 and Virgin Media are adopting Sky’s AdSmart advertising system. Sky says it can put viewers into groups of 5,000…
By Jergan Callebaut We know that exceptional content is what makes a brand. We also know that analysing our data to very specifically target…
By Gaurav Bhandari Developing a holistic data strategy Enterprises of all sizes, all over the world, have now recognized that data is an integral…
By Teradata and the Forbes Insights team In a world overflowing with siloed petabytes of data, understanding can come only with data analytics that…
By Ann-Christine Diaz and Max Sternlicht. Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about…
By Cillian Kieran Who knows what these data-hungry platforms will do with the photos down the line My wife and I recently removed all…
By Nick Nelson Oh, look. Another death of email marketing headline. All too often, we see posts that lead with this provocative clickbait proclamation,…
“Advertisers, Agencies, Media & Audiences – Where did it all go wrong?” AAI Nuts and Bolts of Advertising seminars form part of the AAI…