By Christina Hager. It’s the beginning of the new year, and not only that; it’s 2020, which has a particularly daunting — or awesome…
By Damian Radcliffe. As we begin a new digital decade, what are the key developments that will shape publishing in the next 12 months?…
By Peter Economy. Former Google senior vice president Laszlo Bock reviewed more than 20,000 resumes while he was at the company. You may have…
By BoF Team and McKinsey & Company As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their…
By Peter Boyd Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking tool offered…
By Kristina Monllos In recent years, marketers have been on a tear to take back control of their brands. Much of that has been…
By Jodi Amendola The marketing world has become increasingly data-driven. Just ask anyone who has innocently searched for a product online only to be…
Sourced from Forbes. In a fast-paced world consumed by digital media, it can feel impossible to grab someone’s attention. Companies often struggle to stand…
Sourced from AdAge CMOs go on record about their New Year’s pledges According to an oft-cited statistic from U.S. News and World Report, 80…
“Breaking the Sound Barrier” AAI Nuts and Bolts of Advertising seminars form part of the AAI Advertisers’ Toolkit, an initiative to help advertisers and…