By Shannon Prager John Wanamaker, marketing pioneer of the 19th century, is famously quoted to have said, “Half the money I spend on advertising…
Sourced from The Economic Times Facebook exerted more control over Instagram over the last two years. If you have been seeing more ads on…
By Patrick Hanlon We’ve always known that Direct To Consumer shoppers were writing their own rules. Now, thanks to a new study by IAB…
By Cassie Kozyrkov Understanding the value of two completely different professions Statistics and analytics are two branches of data science that share many of…
Sourced from https://squareup.com What exactly are customer segmentation and targeting? Marketers throw around terms like customer segmentation and targeting a lot, but what exactly…
By Mathew Richard, The 21st century is all about creativity. People and companies are finding new ways of marketing. From traditional marketing strategies to…
By Casey Strohl A content calendar is one of the most vital parts of your content marketing plan. Building a content calendar, however, is…
Sourced from Inc. Best practices for creating modern, printed brand ambassadors with staying power. Vladimir Gendelman, an Entrepreneurs’ Organization (EO) member in Pontiac, Michigan,…
By Abdullahi Muhammed Digital marketing is one of the top paying remote work niches right now. The compensation will likely remain high as companies…
By Adrian Johansen With so much advertising trying to get consumers’ attention, what breaks through the noise? Disruptive advertising is all about breaking through…