By Kerry Flynn Last October, Facebook announced plans to expand its Facebook Marketing Partners program, which offers agencies and other tech platforms certification and…
By Melynda Fuller Digital technology company PubMatic saw an uptick in mobile ad spend and a need for improvement in mobile in-app header bidding…
By Katie Deighton PepsiCo is in the process of building out an in-house team dedicated to bridging data with media planning in anticipation of…
By Madison Malone Kircher I’m just gonna get right into this because there’s really no vamp that’ll do it justice: The official, verified account…
Sourced from Forbes Website traffic is an important marketing metric for most companies. The more visitors who see your Web content, the more chances…
Sourced from ELLE The pilot scheme will compile data that will encourage fashion companies do better. With the fashion industry’s environmental impact significant and…
By Chris Donkin LIVE FROM DIGITAL TRANSFORMATION WORLD, NICE: Mobile operators generally hold an inflated view of their ability to sell internal services using data…
Sourced from IT Brief Recently IT Brief had the opportunity to sit down with SAS CEO Dr Jim Goodnight to discuss analytics, AI and…
By Seb Joseph General Mills is spending up to a third of the digital budget for some of its brands on influencer marketing. A recent…
By Adrianne Pasquarelli. Brand Playbook looks at best practices for using copyrighted music—and how to avoid snafus. Indoor cycling company Peloton pedaled into some…