By Michael Brenner All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular…
By Rebecca Stewart Having successfully in-housed its own media buying and planning, Lastminute.com has launched a consultancy arm – Playbook – to help other…
By James Henderson Partners building out IT services are best positioned to capitalise in a big data and analytics (BDA) market set to experience double-digit…
By Emily Dreyfuss and Issie Lapowsky Facebook is trying to redefine authoritativeness on the internet as part of its efforts to fight the spread of…
By Imogen Watson A report from Kantar has shown that consumers are suffering from ad fatigue, with bombardment and oversaturation putting the UK ad…
By Josh Constine Instagram is home to plenty of scantily clad models and edgy memes that may start to get fewer views starting today. Now…
By Stack Commerce Just like a small child, artificial intelligence has to learn about the world through observation. This process is called machine learning,…
By Shawn Lim Mediacorp has partnered with over-the-top platform Iflix to host its content on both iflixVIP, the platform’s traditional video-on-demand tier and iflixFree,…
By Zac Bowden Microsoft’s new Edge browser is here in preview, and it’s already garnered a lot of interest. But will it really be able…
By Kalo Yankulov In the first chapter of our “Complete Guide to SaaS Marketing”, we discussed how to validate a SaaS idea as a marketer…