By Tim Peterson YouTube is focusing this year’s upfront pitch on its most TV-like content in an effort to convince advertisers that it can…
By Christina Nicholson, Media Maven Influencer marketing is a relationship built between a brand and an influencer, where the influencer promotes that brand throughout social…
By Susan Wenograd Are you despairing over the loss of data available within Facebook Audience Insights? With the privacy ballyhoo, Facebook made the decision to…
By Abner Li Last week, Google marked the one year anniversary of its Google News Initiative aimed at supporting publications with new technology and funding.…
By Wayne Friedman Let’s face it — your live TV life may be miserable. Why? Because you watch too much advertising. The Centre for…
By Geoffrey James Weirdly, every entrepreneur wants to be like Jobs but they don’t bother to master the basics. In my experience, marketers don’t…
By Maeve Lucey & Gene Kuo Follow these steps to ensure alignment and investment, and derive maximum value, when introducing learning analytics. Mention “learning” and…
By Chris Stokel-Walker As Apple reveals its own on-demand video service, it’ll have to face up to an old enemy: pirates Apple’s move into…
Sourced from Forbes One of the most crucial activities a company can do is focus on building their brand. Creating a cohesive, recognizable brand…
By Nicolas Dessaigne Retail is betting big on tech, and the market activity proves it. Last year, Nordstrom acquired tech startups BevyUp and MessageYes to…