By Kai Ravariere Well-known brands such as Google, Apple, Uber, Nike and Amazon didn’t become extraordinary by accident. It’s taken a strategy and an…
By Mack DeGeurin Researchers found 37 websites that appeared to use AI to “scramble and rewrite” stories from mainstream publications and republish them for…
By Elizabeth Napolitano Elon Musk didn’t seem shaken by actor James Woods’ threat to stop using X if the social media platform moves ahead…
By Ana McFee In today’s fiercely competitive higher education landscape, colleges and universities must implement innovative marketing strategies that can efficiently attract and convert…
By Tyler Metcalf Amazon’s Buy with Prime gives sellers the best of both worlds, integrating Amazon’s Prime benefits into their own brands’ websites. Amazon…
By Kendra Barnett We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and…
By Ian Krietzberg As concerns over data privacy abound, Vero is doing social media a little differently Unlike Threads, Vero has been focused on…
By Jonathan Durante Imagine you’re standing at the edge of a bustling marketplace where billions of potential customers are shopping. In this digital age,…
By Catherine Salfino There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users.…
By Scott Everett The 30- or 60-second TV spot – the ‘hero ad’ – has long been the prestige centre of ad campaigns. Is…