By Sam Anderson First Maybelline’s ‘fake’ giant mascara wand, then Orange’s World Cup AI fake-out. Not-quite-real ads are here, and deepfakes aren’t far behind.…
By DEANNA RITCHIE Keeping up with Google’s algorithm updates is tough. The algorithm updates tell you the SEO tactics that worked a few years…
By Luke Fenney People-based marketing is a term that we hear regularly, but is often misunderstood. It’s a highly effective media buying strategy that…
By Jessica Wong Social media branding blends platforms’ expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the…
By Vlad Orlov In today’s digital landscape, affiliate marketing has emerged as a powerful tool for businesses to expand their online presence and drive…
By Alyssa Meyers The sector has fully recovered in the US and is expected to recover worldwide this year, one report says. As summer…
By Brent Lang Most people know that social media has become a cesspool of disinformation, a digital hydra that feeds off toxicity and conspiracy…
By Roland Hutchinson This guide is designed to show you how to use Google Bardf for affiliate marketing. In recent years, affiliate marketing has…
By Josh Dorward Generative AI tools promise to solve digital marketers’ creative challenges, but they fall short on brand consistency and quality, says Josh…
By Scott Clark Local marketing aims to build a strong presence in the local market, increase brand visibility, attract local customers and drive traffic…