By Jonathan Salem Baskin A recent study asked people to draw logos of well-known brands from memory. Most of them failed, but does it matter?…
By Matt Cayless Search engine optimization can seem like an alien concept to those unfamiliar with it, and one of the biggest struggles for marketers…
By Mark Dacanay Customer churn is not something that happens overnight. It’s often the product of false expectations brought about by poor business strategies. High…
And it’s free! Everyone’s favourite price! By MediaStreet Staff Writers A free email service alerts you about your brand (or your competitor’s brand) activity…
By Nikki Gilliland Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple – these brands sell luxury products…
Sourced from marketing charts. In-house marketers continue to see the most bang for their personalization buck in the area of search engine marketing, but…
By Alyssa Gregory Using local marketing in a small business is all about targeting potential customers in your town or region with your marketing…
“Experts” in the media get it so wrong so often you have to wonder what’s going on. By MediaStreet Staff Writers Research shows that…
By Brian Handly Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with…
By John Andrews and Ted Rubin Ad giant WPP recently reduced its full-year earnings for the second time this year with CEO Sir Martin…