Researchers urged to hone methods for mining social-media data, or investment in marketing will be wasted. By MediaStreet Staff Writers A growing number of…
By Ayaz Nanji. Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from…
By Adil Zaman. After completing university education, several graduates usually complain that they are not getting any job offers from the market. They apply…
By Tanya Dua. The rise of social media has thrust personal branding into the mainstream. And while many celebrities have been born on consumer platforms…
As marketers, we must be aware that Millennials are low on trust when reading the medium. By MediaStreet Staff Writers A new study indicates…
By Rich Kahn. Small business owners have a lot on their plate. Oftentimes they’re doing it all — ordering inventory, responding to customers, managing…
By Krystal Overmye. A hot-tempered CEO. A sexual harassment lawsuit. A federal investigation. A political controversy followed by a viral campaign to boycott the…
By Mohammad Ali. In this digital space, businesses are increasingly relying on advanced technologies, artificial intelligence, machine learning, internet of things and mobile apps…
By MediaStreet Staff Writers -One in three people find it difficult to take a break from technology, even when they know they should -China,…
By Brian Edmondson. With all the buzz around Twitter, Facebook, Instagram, not to mention mobile marketing to smartphones… it’s tempting to think that, as…