Tweets about political topics that include moral and emotional language are more likely to spread within the ideological networks of the sender. The study,…
Barry Meguiar, Meguiar’s president and ‘Car Crazy Central’ TV star, breaks down his four-step secret to building brand loyalty. From modest family business to…
By Maria Estrada. It is great to meet triumph right after facing the challenge. But it is much better to share such experience with…
By Rob Lever. Your next doctor could very well be a bot. And bots, or automated programs, are likely to play a key role…
Think social media like Twitter are just for fun and a place to put your advertising message? Well, it turns out Twitter can be…
By Bethany Biron Much like millennials before them, Gen Z — the demographic born between 1995 and 2010 — has been a particularly tough…
By Jeff Beer. The social network hits Cannes with new features for creative marketers to use on its Creative Hub platform. In 2016, Facebook…
By Eric Chiu. Virtual reality is a new area for content creators, but there generally haven’t been many ways for them to get in-depth…
By Claire Atkinson CANNES, France — Mega-yachts, five-star hotels and private concerts with rock-and-roll legends? This ad agency has had enough. Publicis Groupe, the…