By Shona Ghosh Google had to do some serious damage control with agencies and advertisers after its YouTube hate speech debacle. According to CEO…
By Marina Robertson. Before people start reading articles online, they need to read the headline first. If they are interested, they will click the…
(Hint: Not a lot of Yahoos.) By Kara Swisher. AOL CEO Tim Armstrong just sent out a memo titled “Moving Forward” to the staffs…
By Sam Thomas Davies You’re probably aware that content marketing is an integral part of SEO today. With it, you can improve your brand’s…
By Anita Balakrishnan “It’s a pretty interesting, and tough and brutal game for anybody who’s not Facebook and not Google,” tech exec Scott McNealy…
Britt Nolan is Leo Burnett’s U.S. chief creative officer. (Kristen Norman / Blue Sky) By Kate MacArthur. Giving an advertising art director carte blanche…
Discount e-commerce fashion sites are using YouTube celebrities to promote their products. By MediaStreet staff writers. Internet advertising has become a moving target and…
By Laurie Sullivan, Optimizing products to rank in Amazon’s marketplace is very different compared with optimizing for Google, Bing or Yahoo, according to CEO…
By Aj Agrawal. If you can demonstrate your brand’s mission throughout your site, people will be flocking to it in no time. It’s never…
By Ron Amadeo , The owner of the Web’s biggest advertising platform is building an ad blocker? The Wall Street Journal just dropped a…