By Bethany Biron. When the popular app Musical.ly first hit the scene in 2014, it was mostly a tool for teenagers to share goofy lip-syncing…
For social media managers, this makes your workload a little bit smaller. By MediaStreet staff writers. The world of social video is about to…
Sourced from AdExchanger. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s…
By Ross Benes. With ad buyers pushing to ensure digital ads are viewed by humans, publishers have had to adapt. To increase its viewability…
By Laurie Sullivan. Google Maps is crowdsourcing information based on people sitting in traffic, as mobile phones running Apple or Google operating systems use…
By Seb Joseph. Rather than bundle social video into sponsorship deals, Premier League clubs want to carve out its commercial value to convince sponsors…
By Sarah Mahoney. Outdoor brands wasted no time blasting President Donald Trump’s new executive order about America’s national monuments. Patagonia called the move hypocritical…
Sourced from eMarketer. Strong results despite a wrenching quarter Google parent Alphabet seems to have survived an advertising controversy basically unscathed, posting strong Q1…
By Tim Baysinger. Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once…
By Mark Wnek. I wonder how today’s marketers would handle possibly the greatest ad agency creative chief of all time, the late great Paul…