By Yuyu Chen. With more than $1 billion in revenue and over 14,000 employees across 32 offices globally, PricewaterhouseCoopers’ digital arm, Digital Services, is…
By Gavin O’Malley. Transformative as it has been, the mobile revolution has left Google’s dominant market position largely intact. Indeed, the search giant will…
By Rajeev Goel. The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms…
By Clint Rainey. Restaurant doors and receipts have suddenly become very active outlets for political messaging in America, and that’s especially true of the…
Whilst technology seems to be pushing retail ever further into the realm of the online, one sportswear brand are creating a high-tec, personalized shopping…
By Talha Manzoor. No matter if you are a startup business, running a cafe, or just launched your online clothing store, you are continuously…
By Lolly Daskal. As a leadership coach and business consultant, I am always on the lookout for the most effective resources that I can…
By Matt Krepsik. Most marketers rely on either marketing mix models or a form of attribution modeling to measure how effectively their marketing efforts…
By Nandan Kalle. Think twice before you set up the office aquarium. Nothing grinds a workplace to a halt like a lack of internet…
By Jimmy Rohampton. Whether you are a freelancer, the head of a startup, or a recent college graduate trying to make your professional mark,…