By Demitra Fields. Just like the everyday social media user, a successful brand should have its own story and personality. Brand storytelling, when done…
So who is the most followed icon? By MediaStreet Staff Writers. Burson-Marsteller’s Twiplomacy study is an annual global survey of how world leaders, governments…
By Kent Huffman. Image: As with all relationships, social media relationships must be earned PHOTO: John Loo When Facebook and Twitter arrived on the…
By Cornelia Cozmiuc. It seems like the digital marketing community started to rave about “dwell time”. There is a lot of controversy on forums,…
By Elizabeth Lefelstein. As the landscape of Ecommerce evolves, so do digital marketers’ specializations in order to stay relevant, visible, and engaging to consumers.…
By Laura Craik. Image: Dove’s Real Beauty bottles: the idea of translating different body shapes – from thin to curvy – into plastic is…
By Robert Morris . In this article, you will find eight content marketing mistakes you should avoid. Save yourself a lot of time and…
By Chris Graham. Image:The McDonald’s advert upset viewers, who called it shameful Credit: McDonald’s McDonald’s has apologised after upset viewers complained its television advert…
By Robert Katai. Once in awhile, when browsing the internet, you might get on a homepage or landing page that takes your breath away.…
By Itai Elizur Every business owner knows that the odds are stacked against them when starting out; more than 50 percent of startups fail…