Sourced from Retail TouchPoints Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72%…
By Alex Heath. We’ve all been there: you try to download an app or take a photo, and your iPhone says you don’t have…
By Rhett Power. No matter how long you have been in business there is always more to learn. Whether you have only recently started…
Sourced from Business Insider UK Ad block usage appears to have declined in Germany, The Wall Street Journal reports. German digital media trade body…
By Christina Farr. How do you get hipsters to stop smoking? Well, you throw them a party. That’s the philosophy behind Commune, a program…
By Ed Preedy. Does any of this sound familiar? You pride yourself with keeping up with market developments, and down with the kids. You’ve…
By Alex Heath. Facebook said in a blog post on Friday that it has been miscalculating more of its viewership metrics for advertisers. One…
By Sufian Farrukh. When someone refers to the Internet of Things (IoT), most of us relate it to electronics or wearables – perhaps the…
By Timothy Summers. Cyber attacks—and president-elect Trump’s criticism of encryption and interest in expanding government surveillance—warrant more vigilance. Protecting individual privacy from government intrusion…