BY LAUREN KLEINMAN Brands must stop siloing PR, affiliate, and paid media if they want to build consumer trust that converts. For years, brands tried…
By Hope Horner • Edited by Chelsea Brown AI has stripped the cost and complexity out of video production. The result? An endless stream of content where…
By Kendra Barnett WPP Open Pro is a new push from the holdco to expand vertical and horizontal integration of its flagship AI platform. British…
By Megan Poinski, AI chatbots are not created equal. Chatbot developers at competing companies often place a different emphasis on what gets suggested, the sources…
By Peter Allen Clark Search has seen an enormous upheaval recently in terms of tools, intent, and expected experience, with social platforms like TikTok forging…
By Pierre DeBois How OpenAI’s new shopping feature will fundamentally reshape customer experience expectations in ecommerce and retail. The Gist Instant Checkout transforms ChatGPT into…
By Tom May Marketing agency Knowlton is a master at using humour in advertising. Its co-founder explains how you can replicate its success—with a…
By Greg Peters AI is the biggest jolt of energy marketing has felt since the internet. Rather than fear it, smart operators will grab…
By Anaïs Guillemané Mootoosamy An emotional connection with fans is as important as on-field performance. Your team’s on-field performance might be what dominates headlines –…
By Roger Dooley Walmart is experimenting with paper catalogues. Yes, you read that correctly. The retail giant that helped drive countless catalogue companies out…