By Jodie Cook, Summary Sir Martin Sorrell advises agencies to adapt to AI by implementing five key strategies: compress creative production with output-based pricing,…
By Nikhil Nanivadekar The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar. The following…
By Luis Rijo Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape…
Sourced from CREATIVE BOOM Creative Director Daniel Irizarry of Athletics argues that the most resilient brand systems aren’t built on exhaustive rules – they’re…
By Chris Taylor Excited to announce participatory parody by premium search service! #GrowthMindset If you’ve spent more than a day on LinkedIn in your life, you may…
By Umesh Panchal Performance campaigns can drive quick wins, but without a clear brand foundation they rarely build lasting customer loyalty. The Gist Brand defines…
By Sara Fischer Smaller web publishers, with 1,000–10,000 daily page views, are experiencing the most precipitous traffic declines in the AI era, according to…
By Cathy Hackl In an era where artificial intelligence is reshaping industries at an unprecedented pace, the value of human connections and social capital…
By Richard Barrett If you work in marketing, you might want to look away now. The brutal truth is… the vast majority of people don’t…
By Natalie Fear Something Familiar’s creative director discusses the importance of challenging industry assumptions. As a heavily visual medium, graphic design is sometimes guilty of…