By Chelsea Tobin LinkedIn usage and engagement are heating up, and for good reason. It can be a goldmine for finding new freelance clients, building…
By Lindsey Gamble Instagram has a new Suggested Fixes feature. When users publish a Reel, they may see a lightbulb icon at the top right of…
By Elizabeth Buchanan We have officially arrived in the era where e-commerce brands that prioritize smart, value-aligned engagement over mass media spend are owning…
Sourced from www.theglobeandmail.com Meta Platforms META-Q -0.60%decrease aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end…
By James Peckham An advertiser could provide an image of a product and ask AI to create a photo, text, or video ad and target…
Sourced from 3BL Cutting Through the Noise: Why Brand Strategy Is the Secret Weapon for Social Impact n a world where attention is a…
By Erik J. Larson The mechanization of mind is changing how we think about creativity — and not in a good way In the…
By John Bruno The B2B commerce landscape is undergoing a profound transformation driven by advancements in AI, shifting buyer expectations, and increasing economic pressures.…
By Adam Brotman & Andy Sack Adam Brotman and Andy Sack are co-founders of Forum3. Adam was a Chief Digital Officer at Starbucks where…