By Marielle Segarra, Malaka Gharib Extra 20% off! Factory sale! Last chance! You may have seen these offers while shopping. But are they actually good deals? To…
By Jim O’Leary Like many communications and marketing executives, I’ve spent a lot of time listening, learning, and thinking about where our industry is…
By Lowe’s Creator Contributor The creator economy has moved beyond niche marketing – it’s now central to how brands build trust and grow. It’s…
By Parmy Olson Chatbots are pivoting to the ad model and optimizing for eyeballs, just like social media did. Remember how that turned out? Chatbots…
By Ralph Jones ‘Find your strong’. ‘Succumb to the bread crumb’. ‘We’ve got your back, face’. Ever notice that ad copy is becoming increasingly…
By Annemarije de Boer How Google’s First Employees Turned Garage Dreams Into Billions and Revolutionized Everything You Touch Online Susan Wojcicki rented her garage to…
By Steve Symington, Edited by Celine Provini The company has been rapidly moving away from what made the old Google successful. Alphabet’s second-quarter 2025 earnings call offered…
By John Tamny “We could sell you a page of advertising for $100,000, tell you it was going to reach a lot of influential…
By Maria Greaves Forget cookies and outdated targeting tricks – modern marketers are navigating the ‘mindset era’, where success hinges on deciphering the consumer mindset…
By Bernard Marr The need to occasionally create presentations, pitch decks and slides is a necessary, but often laborious and repetitive, fact of life.…