By Parmy Olson Chatbots are pivoting to the ad model and optimizing for eyeballs, just like social media did. Remember how that turned out? Chatbots…
By Ralph Jones ‘Find your strong’. ‘Succumb to the bread crumb’. ‘We’ve got your back, face’. Ever notice that ad copy is becoming increasingly…
By Annemarije de Boer How Google’s First Employees Turned Garage Dreams Into Billions and Revolutionized Everything You Touch Online Susan Wojcicki rented her garage to…
By Steve Symington, Edited by Celine Provini The company has been rapidly moving away from what made the old Google successful. Alphabet’s second-quarter 2025 earnings call offered…
By John Tamny “We could sell you a page of advertising for $100,000, tell you it was going to reach a lot of influential…
By Maria Greaves Forget cookies and outdated targeting tricks – modern marketers are navigating the ‘mindset era’, where success hinges on deciphering the consumer mindset…
By Bernard Marr The need to occasionally create presentations, pitch decks and slides is a necessary, but often laborious and repetitive, fact of life.…
Sourced from WATC Many freelance designers believe their portfolio is their only business card. It is the polished gallery of their best work, designed…
By Alexander Puutio Marketing done right is increasingly boiling down to using your brand with strategic precision. Knowing what you stand for, what your customers…