By Jamie Gutfreund From Short-Form Content To Long-Term Assets Most brands and media executives still approach TikTok, YouTube, Meta, and Snap as platforms for…
By Sarah Choudhary Meta’s staggering $32 billion quarterly ad revenue isn’t just about size; it’s about strategy, systems and execution as well. Key Takeaways While…
By Nigel Powell Chinese AI video hits its stride, and suddenly things ain’t what they used to be. We’ve always known it was coming, what…
By Barry Dudley, As advertising’s leaders of the pack report similarly strong 2024 financials, Barry Dudley decodes their earnings calls and explains how their journeys…
Sourced from Association of Advertisers in Ireland, On February 4th, the AAI hosted an insightful Toolkit event featuring economist Jim Power, who explored the…
By AJ Dellinger There is an exodus of users who are ditching Meta platforms following the decision to end fact checking. Apparently not everyone is…
By Skye Jacobs Political advertising was a big driver behind the surge In a nutshell: YouTube achieved record-breaking ad revenue in the fourth quarter of 2024, raking…
By Adam Povlitz , Edited by Carl Stoffers Brands are always looking for new ways to impact and connect with their audiences. One strategy that has…
By Stan Schroeder There’s a new AI player in town, and you might want to pay attention to this one. On Monday, Chinese artificial intelligence company DeepSeek launched a…