By Christine Moorman and Koen Pauwels Summary. A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in…
By Aurelie Sauthier The boundaries betwee and content marketing are becoming less distinct for experts in our industry, prompting an important question: Is content…
By Sherin Shibu Gen Z is barely using Google as a verb anymore. Google is the most popular search engine in the world, but its dominance…
By Rachel Curry SearchGPT is already dubbed by some as the “Google killer.” Arvind Jain, a former Google (GOOGL) engineer and now CEO of the enterprise…
By Kristen Dolan Over the course of this year, I’ve helped brands navigate seismic industry changes, from Oracle’s departure from the advertising business to Google’s cookie phase-out…
By Lindsey Gamble Facebook announced that it will roll out a new monetization program called Facebook Content Monetization Beta. This program will merge in-stream ads,…
Sourced from The Drum Suzanna Chaplin, CEO at esbconnect, looks at what the company’s partnership with Eyeota means for digital advertisers. Data privacy is…
By Kevin Okemwa References to something called “Windows Intelligence” has been spotted in the latest Windows 11 builds. What you need to know According to…
Sourced from Fingerlakes1 All businesses want to reach more people, make more sales, and make their brand more visible in the ever-changing world of…