By Maria Greaves, Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. Are CMOs truly ready…
By Francesca Pezzoli VP Marketing at Looper Insights. Writing about how AI is transforming marketing strategy, visibility, and long-term growth planning. For decades, search engine…
By Meera Navlakha More AI-powered ads are coming to your search results. Google is pushing advertisers to buy ads in AI mode, according to a report from…
By Gabriel Shaoolian Edited by Micah Zimmerman Emotional branding is no longer enough. Today’s consumers reward functionality, not just familiarity. 32% of customers say they would walk away from…
By Julian Horsey Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or shelling out for expensive…
By Keith Turco The future belongs to performance-first strategies. Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe,…
By Rodney Mason, Working with creators is no longer a bolt-on marketing tactic in digital commerce; creators are the strategy. As we move through…
By Katelyn Chedraoui AI is the new social media intern, even if it isn’t creating the posts and images we see on our feeds.…
By Mike Balducci To find the best influencers for your affiliate marketing program, look for posting frequency and links, not likes and followers, says…