By Lucas Murray 4 tips for crafting and committing to your new brand identity Over the past few years, sonic branding has evolved from a niche, nice-to-have…
By Ananya Gairola Elon Musk was taken by surprise when he discovered that Tesla influencers on YouTube earn significantly more than on his social media platform X, formerly Twitter. What Happened: On…
By Natalie Fear Can you spot the Golden Arches? McDonald’s Canada has revealed an ingenious new ad campaign, craftily hiding the iconic Golden Arches in…
By Chad S. White And, shockingly, one of the trends involves (over)using AI. The Gist Tab concerns. Apple and Yahoo’s tab additions may alter email visibility…
By Corry Cummings Tracking calls is normally a complicated process — the best call tracking software makes it easy. Keep reading to learn about…
By Hayden Field OpenAI announced it will launch a new AI model, “GPT-4o mini,” the artificial intelligence startup’s latest effort to expand use of its popular chatbot, on…
By Brian Heater After months of speculation, Apple Intelligence took centre stage at WWDC 2024 in June. The platform was announced in the wake of a…
By Emma Roth Meta is finally opening up Instagram’s data to researchers. Instagram will let a select group of researchers access its data to study how the…
By Ben Schoon Google Maps, like Waze, supports user-based reports of incidents such as crashes, road conditions, and police speed traps, and support for that…
By Kris Nagel Each quarter, my company Sift produces an index report to better understand the latest online fraud trends, including how businesses and…