By Alyssa Meyers “I’m calling it the first TikTok Olympics,” one executive told us. The Olympics is expected to be one of the biggest…
By LISA CUPIDO All social media apps rely on your data to help them monetize through third-party advertisers, but some are notoriously worse than…
By Natalie Fear Surprise, creatives hate minimalism. Design trends can be a tricky thing to handle well. When a trend gets popular every company wants…
By Kate Gibson Setting and achieving business goals and objectives is essential to strategy execution. It can be challenging to direct employees, allocate resources, and measure performance without…
By Joe Foley We all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a…
By Kandia Johnson Whether you’re looking to establish yourself as a thought leader, recruit staff, or connect with key influencers, LinkedIn is a powerful…
By Rebecca Roberts, Thread and Fables’ Rebecca Roberts has spent months trying to understand how news brands can reach younger people better. Here are her…
BY CULT OF MAC DEALS Creating a brand and carefully crafting all the necessary marketing materials can take a ton of time, skill and/or dollars.…
By Sarah Glozer and Hannah Trittin, The Conversation You’re hard at work, lying in a hammock, composing the perfect selfie on the beach. The…