When it comes to B2B purchasing, how do millennial workers make their business decisions? Well, now you can find out. A new survey has revealed the most influential marketing channels, social channels, content types, information types and motivators in millennials’ decision-making. The results of the study contradict traditional thinking about the importance of social media, and the hierarchy of social platforms for B2B brands.
Our latest mediastreet podcast is an informed and informative round table discussion between Nick Webb (Business Columnist), Sunday Independent, James Dunny (Associate Director-EMEA), Fleishman-…