By Anna King Brand-building today demands an ever-evolving consumer-first mindset, says Anna King of M+C Saatchi Consulting. It’s more important than ever to keep your…
By Aaron Baar The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce. Dive Brief: WPP is rebranding…
By Chelsea Tobin LinkedIn usage and engagement are heating up, and for good reason. It can be a goldmine for finding new freelance clients, building…
By Lindsey Gamble Instagram has a new Suggested Fixes feature. When users publish a Reel, they may see a lightbulb icon at the top right of…
By Elizabeth Buchanan We have officially arrived in the era where e-commerce brands that prioritize smart, value-aligned engagement over mass media spend are owning…