By Georgia Coggan Could this AI tool be the future of graphic design? Chat GPT 4-o’s image generator is getting more sophisticated, with the latest…
By Roman Vrublivskyi, While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic…
BY ADAM HANFT Meet the mini-lution model, how today’s brand marketers make an impact in a media-shattered world. I’ve heard the discussion dozens of times.…
By Zak Doffman Google Chrome users are being tracked. Last year’s decision to resurrect tracking cookies triggered a privacy storm, as did alleged data collection from private…
By Jenni Baker As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers? Agentic…