By Dirk Petzold Alright, let’s talk about what’s really happening in the design universe. It’s not static, is it? This industry moves fast, like,…
BY LIVIU TANASE If your emails aren’t getting clicks, they might be stuck in spam. Here’s why—and the habits you can build to fix your…
By Antonia Wilson Senior creatives and educators offer their tips on how to boost your career. How can designers thrive in an increasingly demanding creative…
By Chad S. White Less personalization in your email marketing strategy? You heard that right. The Gist Optimizing campaign frequency. Adjust email frequency based on engagement.…
By Nicola Davis Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide. Direct mail…
By Martin Zwilling Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today, as well as becoming more and…