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News April 11, 2024

3 Marketing Blind Spots That Are Holding You Back (and How to Fix Them)

By JOY GENDUSA Here are a few common pitfalls business owners encounter when creating a marketing strategy — and how to address them. Have you…

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By Paul Kunert Penny Appeal sent more than 460,000 texts asking for money to help war-torn countries, no opt out Typically it is energy…

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By RICK ELMORE Direct mail fundraising can resonate with millennials and Generation Z, but a refined approach to direct mail campaigns is in order.…

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3 Ways to Personalize Your Marketing for Higher Engagement

BY JOY GENDUSA  Use these three key tips to successfully incorporate personalization into your marketing. In the early 2000s, Starbucks made writing customers’ names on…

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News April 9, 2024

How to prepare for the death of cookies and privacy reforms of 2024

By SEBASTIAN DIAZ Privacy is poised to be a big topic in 2024, with multiple ramifications on the digital advertising front. Sebastian Diaz, iAB…

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News April 8, 2024

A Well-Designed Brand Guidelines Presentation Template

By Dirk Petzold Unveiling the artistry: BrandPacks’ Adobe InDesign brand guidelines presentation template is something else. A brand’s identity is its compass, guiding it…

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