By Chris Kelly At its latest upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring outcomes of…
By Ollie Shelton Reflecting on Black Friday and Cyber Monday figures, Ollie Shelton at Threepipe Reply surveys the new ecommerce landscape. If 2023 was the year generative…
By Luis Rijo Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and…
Sourced from The Drum At IAB’s Annual Leadership Meeting (ALM) this year, the organization marked its 30th anniversary – a milestone that lands awkwardly…
By Drew Holmgreen Since seemingly forever, branded merchandise has lived on the outskirts of marketing strategy. It’s often treated as a giveaway or an…
By GrapeVine Logo Beginnings explores how recognizable brand identities started long before their final forms. The book focuses on early sketches, drafts, and development stages…