By Paul Blackburn Cuddly octopi. Nodding dogs. Overly energetic bunnies. Brand mascots are everywhere, and they have been for as long as products and services…
By Simon Ward Nostalgia is replacing reinvention. In the past year you will have seen many a big brand lean on nostalgia and heritage rather…
By Philip Uwaoma An iconic logo redesign signals a significant shift reflecting deeper strategic change at one of the world’s most recognizable automotive brands…
By Abbey Bamford As running culture continues to grow in popularity, ASICS’ latest global campaign leans into joy and unexpected lightness, pairing everyday exercise…
By Gemma Ruse Pop-ups are increasingly important in a digitally-saturated world. StudioXAG’s Gemma Ruse explains the most common mistakes designers make on these projects,…
By Mahlet Yared There is nothing more valuable than a lasting first impression. Whether you have a blog, business, brand, or online community, capturing your…