By Kate O’Flaherty, “No ads, no games, no gimmicks.” This was the ethos of WhatsApp co-founder Jan Koum. Yet 11 years after its acquisition by Meta, WhatsApp…
By David Crowther WPP’s CEO is stepping down as artificial intelligence threatens some of the core functions of the agency model. The world of…
By Tim Frankcom Programmatic failed to live up to its promise to be faster, smarter, and better, says Tim Frankcom of Epsilon. Retail media must take…
By Sarah Scire Business Insider will lay off one in five employees and go “all-in on AI,” CEO Barbara Peng told staff on Thursday. In a…
By Christopher Whitbeck PPC stands for pay-per-click advertising — and yep, it’s exactly what it sounds like. Someone clicks on your ad, you pay a fee…