By John Readman How we track, measure and attribute the success of marketing activity puts many marketers in a cold sweat—whether we’re talking about…
By Audrey Wan TikTok’s brief shutdown in January pushed users to RedNote and other Chinese social media platforms, exposing them to brands like Florasis and…
BY Eve Upton-Clark Younger social media users may care more about follower counts than authenticity, a new survey says. What does it mean for real-life…
By Matt Cayless E-commerce CTRs drop; smart brands adapt with new SEO strategies I’ve worked in SEO for over a decade, and I can say with confidence: ecommerce brands…
By Ankush Das Twilio integrates conversational intelligence to offer deep behavioural insights. AI is here to automate and simplify tasks for humans. Its inherent traits…