By Steve Symington, Edited by Celine Provini The company has been rapidly moving away from what made the old Google successful. Alphabet’s second-quarter 2025 earnings call offered…
Sourced from WATC A monumental shift has occurred in the digital distribution landscape of 2025. For content creators and publishers, a platform once heralded…
By John Tamny “We could sell you a page of advertising for $100,000, tell you it was going to reach a lot of influential…
By Maria Greaves Forget cookies and outdated targeting tricks – modern marketers are navigating the ‘mindset era’, where success hinges on deciphering the consumer mindset…
By Emma Roth The News/Media Alliance, a trade association behind major news publishers, announced that it has “successfully secured” the removal of 12ft.io, a website that…
By James Mayo How AI is being used to clean ‘dirty’ data As personalized and user-centric offerings become a necessity for modern organizations, utilizing data is a…