By Megan Poinski Commercials have always been a part of the television viewing experience. But on streaming TV, the ads often feel more disruptive, oddly…
By Aparajita Chatterjee The purpose of online shopping was to make buying easier, a benefit widely used during the pandemic. So much so that even…
By Melissa Daniels On this week’s episode of the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels are joined by Modern Retail’s platforms reporter,…
By Adam Salacuse Before your next media plan, brief or campaign, sit with this question: Does this feel like something people will actually want?…
By Fluent, Inc The case for commerce media has been made. Budgets are shifting, narratives are changing and the industry has largely accepted that retail…
Sourced from The Drum The British retailer used custom conversions and a conversion lift test to unlock insights about how efficient Facebook ads are…