By Rodney Mason, Working with creators is no longer a bolt-on marketing tactic in digital commerce; creators are the strategy. As we move through…
By Katelyn Chedraoui AI is the new social media intern, even if it isn’t creating the posts and images we see on our feeds.…
By Mike Balducci To find the best influencers for your affiliate marketing program, look for posting frequency and links, not likes and followers, says…
BY ANNABEL BURBA This content lends brands much-needed authenticity, says creator economy expert Keith Bendes. TikTok, Instagram, and X posts are familiar sights in text…
By Annaleis Montgomery, When someone searches on social, what do they really want? Annaleis Montgomery at Tug Agency explains how AI is helping brands to deliver on…