By Jeff Shuford. Developing a robust brand is essential in today’s highly connected, cutting-edge digital landscape. Just ask the celebrities that lose millions of dollars in endorsement money due to adverse press or damaging allegations only minutes after the unfavorable news breaks. A year ago, Chipotle Mexican Grill experienced a food safety crisis that nearly…

By Jeff Shuford. Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come. Developing a robust brand is essential in today’s highly connected, cutting-edge digital landscape. Just ask the celebrities that lose millions of dollars in endorsement money due to adverse press…