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4 proven tips of marketing strategy every marketer should know

April 4, 2018 No Comments

Running a successful business and making and maintaining its place in the market is a really difficult task to perform. Some people are such skilled that they perform this task with ease and without any assistance but those who do not possess such skill happens to create that skill in them by adopting and learning about the basic principles of marketing and learning about the applicable and effective strategies which can help a businessman to run a successful business.

There is a whole wide range of stuff in the market which is sold or bought through different kinds of businesses. The most basic problem which we face is that many of the things in the market are not authentic or even overpriced at some place but now we have a perfect solution for this problem. Now you can have all the information you need to know about the latest gizmos and stuff in the market by simply checking out AmaTop10. They have all the information about the latest products on the market. In this article, we will provide you all the important information about the best and most important four principles of marketing strategies you should know about because these principles play a key role in making and maintaining a successful business.

We will provide you all the essential points and the techniques in which these principles of marketing strategies are used to increase the chances of success of your business. We will also tell you the working of these principles and result of them when you apply them in your business. We will enlist all these four best principles of marketing strategies so that you can easily know them and follow them to run a successful business. So here are the top used principles of marketing strategies which can help you to be a successful businessman and take your company to the next level.

Define the Goals:

The first and foremost principle of designing amazing marketing strategies is to define a goal or set a milestone of the plans where you want to take your business in the market. When the goals are set and defined, executing them and finding resources for them becomes a lot easier. In this brutal market where no progress is a dead end for the business and when you define your goals, it helps you to be more progressive in the market and maintain a stable position among the best businesses in the market.

Marketing communication:

This is the second thing which you need to ponder in marketing strategies. It is also the most important strategy because even if you have the best stuff but if the people will not know about it then you will never be able to sell anything, not even your products or your services. Different marketing strategies are adopted to target accurate consumers for your product to increase the progress of your business.

Think Before Investing:

You should always learn and gather information about the things on which you are investing and learn about all the advantages and disadvantages of the products or places in which you are investing your money. Investment is not easy to come, you should take every precaution to make it safe.

Differentiation:

The fourth principle of business marketing is that you have to be different and better than all your competitors so that the consumers should get more attractive towards your products and the services you are providing.

Business is nothing without strategies a good and successfully running business is a mixed combination of tireless work and trustable and organized business strategies. So these are some of the best and top four principles of marketing strategies which you should know in order to start a successful business.

I am sure you will love this article because it contains all of the useful and essential content which provides the top four principles of marketing strategies which are really necessary for taking your business to the new level. I hope this article will clear all the doubts which were present in your mind before reading this article because of the useful and authentic information in it but if there is still something left unclear then there is no need to worry about because you can ask us anything you deem necessary to know.

Sourced from TechGenYZ

In News

Getting People to Focus on your Product Will Make Them Desire It More

March 27, 2018 No Comments

Here’s why you need to get your advertising to zoom in.

By MediaStreet Staff Writers

The relationship between desire and attention was long thought to only work in one direction: When a person desires something, they focus their attention on it.

Now, new research reveals this relationship works the other way, too. Increasing a person’s focus on a desirable object makes them want the object even more – a finding with important implications for marketers seeking to influence behaviour.

The study, published in the journal Motivation and Emotion, is the first to demonstrate a two-way relationship.

“People will block out distraction and narrow their attention on something they want,” said Anne Kotynski, author of the study. “Now we know this works in the opposite direction, too.”

In marketing, advertisements with a hyper focus on a product’s desirable aspect – say zooming in on the texture of icing and frosting – might help sell a certain brand of cake.

Findings suggest the ad could be targeted to people who have shown an interest in a similar product, such as running the cake commercial during a baking show.

This finding also works in other areas outside advertising too. For example, doctors could potentially help their patients develop a stronger focus on healthy activities that they may desire but otherwise resist, such as exercising or eating a balanced diet.

The study’s findings also add a wrinkle to knowledge of focus and emotion. According to a spate of previous research, positive emotions, such as happiness and joy, widen a person’s attention span, while negative emotions such as disgust and fear, do the opposite: narrowing a person’s focus.

“We conceptualise fear as drastically different from desire,” Kotynski said. “But our findings contribute to growing evidence that these different emotions have something key in common: They both narrow our focus in similar ways.”

The findings also fit the notion that both of these emotions – fear (negative) and desire (positive) – are associated with evolutionarily pursuits that narrowed our ancestors’ attentions.

For example, fear of predators motivated attention focused on an escape route, while an urge to mate motivated focus on a sexual partner.

“If a person has a strong desire, research says this positive emotion would make them have a wide attention span,” Kotynski said. “Our research shows we developed a more beneficial behaviour around desire: focusing our mental energy on the important object, much like fear would.”

The study

Study participants were shown images of desserts mixed in with mundane items. They were instructed to pull a joystick toward them if the image was tilted one direction and push the stick away if it was tilted the opposite direction. Researchers recorded the reaction time of each.

Participants who responded fastest to pull the images of desserts were those whose attention had been narrowed. Responses were much slower to the mundane, and for participants whose attention was broad, suggesting narrowed attention increases desire for desserts but not for everyday objects.

The study used dessert pictures to measure reaction time because such images have been shown to increase desire across individuals, most likely due to a motivation to seek high fat, high calorie foods that is rooted in evolution.

There you go people. If people love cars and you can get them to focus on the car you are hawking, you’ll have a better chance of converting that to a sale. May the ROI forever be in your favour.

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In News

Majority of Workers Feel Distracted at Work, Blame Technology

March 26, 2018 No Comments

More than a third of millennials use their phones for personal activities up to 2 hours during the workday.

By MediaStreet Staff Writers

Technology is now on the verge of making us utterly unproductive. This is according to a new report from Udemy.

The study measured how distracted employees are during work hours, how they’re responding to distractions, and the price of distraction for employers and the economy at large. The research found a strong correlation between increased levels of distraction, decreased productivity, and a lack of proper training at work.

Workers can’t resist the pull of social media
Most survey respondents (58%) said they don’t need social media to do their jobs, but they still can’t make it through the day without it. When asked to rank various social media sites and communication tools by degree of distraction, Facebook came in first (65%), followed distantly by Instagram (9%), Snapchat (7%), and Twitter (7%).

In addition to recognising how workplace distraction can hurt productivity and diminish quality of work, companies need to be aware of the very real damage to employee morale and retention. Among millennials and Gen Z, 22% feel distractions prevent them from reaching their full potential and advancing in their careers, and overall, 34% say they like their jobs less as a result.

When people are engaged, they report being more motivated, confident, and happy, and feel they deliver higher quality work. And, based on the survey, opportunities around learning and development are the top drivers of engagement.

Workers want training but are reluctant to ask for it
Though 69% of full-time employees surveyed report being distracted at work and 70% agree that training could help them learn to focus and manage their time better, 66% have never brought this up to their managers. Younger workers, in particular, are also having trouble balancing work and personal activities on devices they use for both; 78% of millennials/Gen Z say using technology for personal activity is more distracting than work-related tools like email and chat.

Let’s face it, we are all suckers for social media. The good news for marketers is that with highly engaged audiences comes a lot of places to put targeting advertising and reach these audiences.

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In News

Facebook’s Trust Crisis: What Now?

March 22, 2018 No Comments

Less than 1 in 3 people call Facebook a responsible company, according to a new survey.

By MediaStreet Staff Writers

Barraged by accusations of spreading divisive fake news and amid new allegations that it handed over personal information on up to 50 million users without their consent, Facebook is losing the faith of the people, according to a new survey.

Almost 4 out of 10 people surveyed said: “Facebook is not a responsible company because it puts making profits most of the time ahead of trying to do the right thing.” Less than 1 in 3 said that Facebook is a “responsible company because it tries to do the right thing most of the time even if that gets in the way of it making profits.” The rest were unsure.

By a 7-1 ratio people surveyed said that Facebook has had a negative influence on political discourse. Sixty-one percent said that “Facebook has damaged American politics and made it more negative by enabling manipulation and falsehoods that polarize people.”

The survey was conducted as new revelations surfaced that the company connected to the 2016 Trump campaign, Cambridge Analytica, inappropriately harvested personal information on millions of Facebook users.

The sharp rise in negative feelings is a significant departure from Facebook’s standing prior to the 2016 election, when the rise of so-called Fake News and polarizing content led to calls for the company to take greater responsibility for the content on the popular social media site – or face government regulation.

By a 2-1 margin, people surveyed said it’s Facebook’s responsibility to remove or warn about posts that contain false or misleading information. And 59 percent reported that the company is not doing enough to address the issues of false and inflammatory information that appear on its site.

“Facebook is at a crossroads because of its inability – nearly a year-and-a-half after the election – to get a handle on its divisive effects on society,” said Tom Galvin, Executive Director of Digital Citizens, who commissioned the survey. “From spreading fake and manipulative information to becoming a ‘Dark Web-like’ place for illicit commerce, Facebook seems to losing the trust of the American public. Regulation will not be far behind for social media companies if things don’t change.”

This declining trust reflects a growing concern about the impact Facebook and other social media sites have on young teens. In the survey, more than two in five people surveyed said that the minimum age to have a Facebook account should be at least 18 years old.

“Digital platforms have to rise to the occasion and assure internet users that their personal information will be safe, that the content will be legal, safe and not contrived to manipulate. In short, they have to demonstrate they will be the positive influence on our society that they espouse to be,” said Galvin.

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In News

How to Win at Marketing Using a Hashtag

March 21, 2018 No Comments

A travel company has managed to stir up a lot of viral traffic with their hashtag. Watch and learn, people.

By MediaStreet Staff Writers

What do a dream wedding in New York, an adventure through the mountains of Sri Lanka and a family’s search for their roots in Scotland all have in common? All saw a hospitality professional going out of their way to make or save someone’s trip. And a holiday booking company use this mushy sequence of events with a hashtag to fire up social media views and get a great repsonse from them.

Booking.com call themselves the global leader in connecting travellers with the widest choice of incredible places to stay. Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of The Priceline Group (NASDAQ: BKNG), Booking.com now employs more than 17,000 employees in 198 offices in 70 countries worldwide.

So, what are they doing with their social media marketing? They are riding hastags like a showjumper would a prize horse.

They have had some great success with their recent hashtag #BookingHero. They asked people to share their travel stories using the hashtag. The best story won travel prizes and big kudos online.

Following thousands of submissions via social media, Booking.com selected the three most touching and inspiring accounts of hospitality professionals going above and beyond to create unique and unforgettable travel experiences for their guests.

The customers were then flown back to say thank you to the person who saved their trips. Here are the stories.

The point isn’t the stories though. The point is that real people’s journeys made the hashtag come alive and generate traffic for booking.com. In fact, the call out for submissions via social media has been so successsful that Booking.com is now using the hashtag to extend the social media campaign with long-form video content that extends the #BookingHero message, with TV to follow.

According to recent research conducted by Booking.com across 25 markets in 2017, a personal connection is essential for many travellers with 29% saying that an accommodation feeling like home is key and 24% sharing that a welcoming host is a make or break factor during the first 24 hours of their trip.

Said Pepijn Rijvers, Chief Marketing Officer, Booking.com. “These stories beautifully demonstrate that an amazing trip is about more than simply finding the right destination or the perfect accommodation– it’s also about the people you meet along the way which truly make for an unforgettable journey. And that’s what travel is all about.”

And for the company, it is about finding the right hashtag and getting it to go viral.

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In News

Anti-Brexit group ‘Best for Britain’ plans ATL ad campaign

March 21, 2018 No Comments

By Taruka Srivastav

Anti-Brexit group Best for Britain (BfB) is planning to launch an advertising ‘blitz’ to keep the UK open to EU membership.

The Financial Times has reported the group aims to highlight the benefits of staying in the EU and plans to target much of its advertising at voters in the Midlands and the North of the UK.

Its chief executive officer Eloise Todd told the FT that in terms of media spend, she is planning for “some billboards”, as well as “a lot of digital spending”. The latter evokes the strategy of 2016’s Leave campaign, with Todd adding that her group was “taking a leaf directly” from the original Brexiters.

BfB claims to have raised more than £170k from more than 500 online supporters, and has further received £500,000 from George Soros’s Open Society Foundation. Overall, it has declared £1.2m in donations.

By Taruka Srivastav

Sourced from THEDRUM

In News

Uh-Oh. How Do We Mobile-Advertise to Gen-Z When They Don’t Like Their Phones That Much?

March 20, 2018 No Comments

Gen Z use their phones a lot, but are relieved when they are taken away. So how do marketers reach this age group if they have a love/hate relationship with their smartphones?

By MediaStreet Staff Writers

Members of Generation Z are relieved when placed in a situation where they are unable to access their smartphones for several weeks. This is according to a new study conducted by Screen Education, a non-profit organisation that addresses smartphone addiction.

The study involved participants aged from 12 to 16, who spent 2-4 weeks at Camp Livingston during the summer of 2017. Because Camp Livingston does not permit its campers to bring smartphones with them, they are an ideal group for conducting research about refraining from smartphone use.

According to Michael Mercier, President of Screen Education, “Many children said they have become overwhelmed by their smartphones. They no longer can keep up with all their notifications, and they are burdened by the ‘drama’ they encounter through social media via their smartphones. Consequently, they were relieved to be separated from their smartphones because it eliminated that stress.”

This relief was reflected in a survey conducted with the campers after they had returned home. The campers were asked the extent to which they experienced feelings of gladness and frustration from being without their phones. “A large number − 92% − experienced gladness, while only 41% felt any frustration. We had expected the opposite,” said Mercier.

When asked what their experience would have been like if they had been allowed to bring their phones to camp, campers revealed just how severe smartphone addiction is among their age group. “They almost unanimously admitted they would have spent the entire time on their phones,” recounts Max Yamson, Executive Director of Camp Livingston. “They said they would not have formed deep relationships with the staff and fellow campers, would not have connected with their surroundings and nature on the same level, and would not have engaged as much in recreational activities.”

According to Yamson, “The study shows that the campers were glad to have left their phones behind so that they could experience a deeper level of engagement.”

“The research also revealed a stunning insight,” said Mercier. “Many campers discussed the experience of face-to-face communication as though it were a novel one. They exhibited a sense of discovery at learning that face-to-face communication is far superior to screen communication when it comes to building friendships and getting to know other people.”

Yamson added, “One camper said that in four short weeks she got to know her friends at camp better than she knows some of her friends at home – because she mostly communicates with her friends at home through screens.”

Other key findings include:

92% said it was beneficial to have gone without their phones while at camp
83% considered having gone without their phones for several weeks to be an important life experience
35% were successful at curbing their smartphone use after leaving camp
17% tried to influence a friend to spend less time on their phone after leaving camp

The researchers plan to follow this study up with additional research during the summer of 2018.

Marketers trying to catch the attention of this demographic may need to think carefully about how they approach mobile advertising for this generation of digital natives. It’s another day in the life of modern media.

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In News

A New App Can Create Facebook Ads Without the Cost

March 16, 2018 No Comments

This handy app can help you create ads with impact but with very little effort.

By MediaStreet Staff Writers

An app called Plotaverse helps marketers to create great ads without the dreaded and costly content creation process. Quickly bypassing established app giants, the young startup’s iOS app made the list of Facebook’s top 10 mobile apps.

The photo app’s animation features allow businesses of any calibre to create impactful ads fast and on a budget. More or less, you can choose from many artistically appealling gifs and put your message over them. The artwork on the site is truly eye-catching.

But how did Plotaverse’s 8 months old mobile app manage to disrupt visual advertising, going up against 8 billion video views a day on Facebook alone?

Images animated with Plotaverse, formerly known as Plotagraph, are the key to its success. The app ads movement to any single still photo. This creates ads that stand out in saturated media feeds.

Brands like Coca Cola, Wella, Chevrolet and Red Bull were seen boosting their brand with captivating Plotagraphs. There is no need for video, multiple photos or video editing skills to turn a photograph into a Plotagraph. Users of any skill level can quickly animate and post uniquely moving images to their business and social page.

On Instagram and Facebook, Plotagraphs have proven to attract up to 5 times the amount of views and engagement than surrounding images.

Every day, 4.5 million business pages on Facebook are trying to cut through 1.32 billion daily active users according to WordStream. As expected, Adobe’s titan apps, Photoshop Express and Spark Post head Facebook’s list of Photo Enhancing apps. But the tiny startup’s photo animation app has unexpectedly spearheaded the looping content industry.

To check it out, click here

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In News

Using Models in Your Advertising Campaign? Be Careful With Their Make-Up

March 13, 2018 No Comments

It could be sending the wrong message to your intended audience.

By MediaStreet Staff Writers

An academic study has found that women wearing heavy makeup are less likely to be perceived as leaders. Of course, it depends on what you are selling and to whom. But if you want your model to portray leadership, then stay away from the make-up kit.

The research from Abertay University found that women wearing heavy makeup were less likely to be thought of as good leaders. The study was led by Dr Christopher Watkins of Abertay’s Division of Psychology, and published today in Perception journal. It revealed that the amount of makeup a woman is wearing can have a negative impact on perceptions of her leadership ability.

Study participants were asked to view a series of images featuring the same woman without cosmetics and with makeup applied for a “social night out”.

Computer software was used to manipulate the faces and the amount of makeup was also manipulated in the face images.

Each participant completed a face perception task where they judged sixteen face-pairs, indicating how much better a leader they felt their chosen face to be compared to the other face.

It was found that both men and women evaluated women more negatively as a leader if the image suggested she was wearing a lot of makeup.

Dr Watkins said, “This research follows previous work in this area, which suggests that wearing makeup enhances how dominant a woman looks. While the previous findings suggest that we are inclined to show some deference to a woman with a good looking face, our new research suggests that makeup does not enhance a woman’s dominance by benefitting how we evaluate her in a leadership role.”

The study was carried out by Abertay graduates Esther James and Shauny Jenkins and used a measurement scale common in face perception research, which calculates the first-impressions of the participant group as a whole, working out an average verdict.

Dr Watkins has carried out previous high-profile studies including work looking at how women remember the faces potential love rivals and the role of traits related to dominance in our choice of allies, colleagues and friends.

To view the full study click here.

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In News

3 Reasons You Can’t Have a Nice Social-First Content Marketing Strategy

March 13, 2018 No Comments

By Mike Brown

“What am I missing? What is the insight I’m not seeing that could make our content marketing strategy make sense?”

An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She works for a major non-profit organization. She’s trying to manage through three strategic expectations the senior management team and board have regarding a content marketing strategy:

They want to keep everything on one Facebook page.
They have two important audiences that are each interested in different types of content.
She can’t change either of the first two strategic expectations.

She’s beating herself up for her inability to find an amazing branding strategy insight. The one that would allow her to get around the contradictions posed by her senior management team’s decidedly non-social-first content marketing strategy expectations.

As we discussed her organization’s situation, I suggested various ways to target content to the two audiences based on what they are interested in hearing about from the organization. While the ideas were sound strategically, each one directly challenged the expectations in a way she was certain she couldn’t do.

After a few minutes, I assured her that she isn’t missing any big branding strategy insight.

The problem is the management team’s decisions about the content marketing strategy. Their stipulations are all about brand-first, not social-first, content.

She told her management team that she would return from the conference and write the organization’s social media strategy. She didn’t see that happening without the big insight.

I suggested she instead focus on creating a strategic conversation with her management team. Her first step is to address what they want to achieve as an organization with their two audiences. She can then start suggesting how social media contributes to realizing those business objectives. The more they want to push a brand-first content strategy, the less wedging in a few social-first content marketing tactics will successfully fix things.

Maybe THAT is the insight she was seeking: you can’t pursue the smart thing (a social-first content marketing strategy) when management’s every strategic expectation runs counter to doing so.

Not a great situation. As least now, though, she has a pathway to attempt to help them work their way out of it! – Mike Brown

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