Blogging is a great way to reach out to a large audience and convey your message. However, blogging at a personal level has its own limits. This is the reason why guest blogging became popular as it allows a blogger or company to generate leads by reaching to a greater audience. When done carefully, guest blogging can help you build a consistent readership and reputation in the online world.
Guest blogging is a popular method used by bloggers to increase traffic to their website. There are a number of guest blogging websites where bloggers can submit their content to sell their product or services to the desired audience. But like everything, guest blogging has its own set of rules and regulations. Considering these rules will ensure that your guest blogging effort becomes successful.
In this article, you will read about tips every blogger must follow when writing guest blogs.
1. Stick to the Guidelines
Many newbie bloggers make the mistake of ignoring guidelines for the website they are writing for, thinking their creativity cannot be bound by a certain set of guidelines. This leads to rejection of the article submitted by the blogger.
So, it is important to read the guidelines given by the website and formulate your content accordingly. Keep in mind the guidelines and the target audience of the website which you are writing for. Doing otherwise will only ruin your relationship with the host blogger.
2. Be Unique and Impactful
Good blogging is all about creating an impact on the users. Whatever content you write in the guest blogs reflects your brand directly. You have to make a careful choice of words, topic, and keywords to ensure it leaves a positive impact on the reader.
Try and be unique in terms of what you cover in your article. A distinct storyline that makes some valuable points is more likely to get read and will help you build a loyal audience.
3. Funnel your Audience to a Specific Outcome
Guest blogging gives you an opportunity to get more traffic on your website, blog, social media profile or wherever you want to with the helps of links. But as mentioned before always check with sites guidelines around links, some sites (like Digital Doughnut) won’t allow you to link to pages that include a data capture form. These links can be used to take the reader to a product page, Facebook ad, eBook, video etc.
The aim is to take your audience to a specific place where you can achieve the desired outcome, but also provides value to your reader. Avoid inserting random links which leave the reader confused.
4. Aim for a Long-term Result
Most bloggers are eager to get a huge amount of traffic and subscribers by publishing random posts. But if you want to build a consistent brand image then you have to be patient. It demands close monitoring and analysis of stats and figures to ensure the article returns long-term results.
Aim for a guest post with a long term strategy and not just 10 hours of buzz. For instance, with a solid keyword research, you will be able to boost your reputation and credibility in that particular niche. Also, this ensures that the guest post ranks well on Google.
5. Never, Ever Ignore Comments
We all know the importance of getting comments on guest posts. It clearly means people are reading it and finding it valuable enough to leave a comment. It’s through comments that you can develop long-term relationships with your loyal readers.
Also, the comments section is the place where you can enhance your image as a brand or an expert. So, make sure you respond every single comment or question in the comment section on timely basis. You can also take up an idea from the comments for your next post and announce it then and there.
Do you Have any Guest Posting Strategies?
These were some of the guest posting strategies that have really worked for me and my team members. If you have another strategy or even a half-baked idea, feel free to share them in the comments below.