As Electric Media completes its tenth year in business, we are also entering the next phase for the company and one which will involve major change for the business.
As we all know, the media landscape is evolving and we are evolving with it.
Brands are demanding a dependable partner for premium branded content production, better informed data-services and the scale and scope to match. With this in mind, we have been busy formulating growth and transformation plans to ensure we maintain our market leading position in Ireland.
We are investing publishers. We are investing in people. We are investing in technology. We are investing in a new premises which will give our clients access to our own content studios (video and audio), production expertise, a full creative team and deeper business insights.
Enter Packed.House – Packed.House will be the new Electric Media. We blend a new line-up of our own properties with best-in-class represented publishing brands.
Presenting this blended offering to the media landscape will give Packed.House a broader range of competencies and the ability to give agencies and brands a wider range of end-to-end services. Our investment will create a new media option of substance for you.
“The creation of Packed.House is intended to combine the muscle of several established and successful media businesses to ensure the digital services provided cover a broader range of abilities and cooperation opportunities. We have Wide Eye Media in Ireland, Pearl and Dean in the UK and a new stable of owned publishers such as entertainment.ie, Beaut.ie, FamilyFriendlyHQ.ie. There are more to be announced at the launch next week including one of the largest parenting sites in Ireland and a brand new sports platform” says Dermot Hanrahan Chairman of Packed.House.
“Over the last 6 months we have assessed the market and engaged with several publishers both here and in the U.K. We had very clear criteria for our acquisition strategy; strong organic traffic, well established brands and a credible, authentic voice generated through talented content teams. Entertainment.ie, Beaut.ie, FamilyfriendlyHq.ie and approved others all surpassed those criteria. Redevelopment of the platforms are already underway, it’s an incredibly exciting time to be at Packed.House” says Richie Kelly, CEO at Packed.House.
Packed.House will cohabit with Ireland’s cinema advertising specialists Wide Eye Media, in its new premises adjacent to the Three Arena. This will facilitate a greater level of cooperation, across sales and creativity, in both digital and cinema. There are exciting potential synergies to be explored now between entertainment.ie, Wide Eye Media and its sister company Pearl and Dean, Britain’s longest established cinema ad sales company. The construction of fully equipped video and audio studios on site, is just a start!
