“Advertisers, Agencies, Media & Audiences – Where did it all go wrong?”
AAI Nuts and Bolts of Advertising seminars form part of the AAI Advertisers’ Toolkit, an initiative to help advertisers and marketers keep up-to-date on important advertising topics and useful marketing questions.
Our next guest speaker is Peter McPartlin, one of Ireland’s best-known advertising and media professionals. Peter has some interesting and provocative observations to make on the state of Irish advertising and what must be done to restore its lustre – so join us from 8.15am on Friday 22 November at 1 Windmill Lane in Dublin.
Seminar Details
The Irish advertising, marketing and media business has undergone a torrid time over the last decade. Adspend fell off a cliff in 2009 and has barely recovered since then. This has had enormous consequences for our indigenous media and once harmonious relationships in the marketing and agency community.
The disruption caused by digital media and a focus on short-termism has further compounded the sector’s challenges and, alongside changing consumer expectations, there have been knock-on effects on the standards of creativity.
Promiscuous consumers, rapacious tech disruptors, tormented media owners and risk-averse practitioners – Peter believes the Irish ad business is at a cross-roads.
Has fear and loathing really taken hold in this key sector of Irish business? Come along and hear McPartlin’s ‘hot takes’ on November 22nd.
About the Speaker:
Peter has 40 years’ experience in the Irish media and marketing industry, working with some of the country’s largest agencies and on strategies and campaigns for many of the country’s best-known brands.
He was CEO of Today FM, Ireland’s largest independent radio station, for four years and led the station to become ‘National Station of the Year’ in 2014. He also established the short-lived but much-loved alternative rock station, TXFM, to promote new on-air talent.
Peter has won a range of different accolades within the industry including 3 Gold All-Ireland Marketing awards and two AdFX effectiveness awards.
Peter is passionate about media and music and writes and speaks regularly on various aspects of both industries.
As well as acting as a business advisor to a number of media companies, Peter is currently working in a pro bono capacity with IASCA (The Irish Association of Songwriters, Composers and Authors) to help gain better exposure for new Irish music through the PLAYIRISH digital station which he co-founded. He is also an investor in Ireland’s new vinyl record pressing plant, Dublin Vinyl.
Keep up to date and join the interaction
Free to AAI Members – please register your attendance
€35 + booking fee for non-members
Book now
Friday 22nd November, 8.15am
